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  • Mutual Funds

    When it comes to the world of investing, three words come to mind: overwhelming, intimidating, and scary.

  • Financial Planning

    In finance, investment is putting money into an asset with the expectation of capital appreciation.

  • Time for changes

    Bottoms in the investment world don't end with four-year lows; they end with 10- or 15-year lows.

  • Solution

    The stock market is filled with individuals who know the price of everything, but the value of nothing.

About Us

 

We all dream of owning a successful company, calling the shots and pocketing a nice paycheck every other week. Oh, there are plenty of dreams out there but how many of us actually take that first step toward financial independence and a quality of life that depends, not on the folks upstairs in the big offices, but on your own hard efforts. When you own the business, financial independence depends on you.

Thats why most people back away from business ownership. Fear of failure. Fear of looking foolish. Fear of what your family and friends will think if your new business doesnt soar like the American bald eagle - the American dream. 

Ive had the satisfaction of starting start several businesses in my career, some more successful than others. However, even my "less than stellar" attempts at entrepreneurialship have taught me valuable lessons - lessons you can take with you to the kitchen table and start drawing up plans for your business. 

So learn from someone whos enjoyed success and learned from missteps when it comes to starting your own business. For me, and millions like me, business ownership is the only way to go. 

1. Consider your assets. 
It takes money to start a new business but it doesnt take a lot of money to start all new businesses. An office cleaning service can get up and running on a couple of thousand dollars. A car detailing business would cost you even less. 
But dont just consider cash on hand. Consider your personal and professional assets. Are you a people person? Consider sales. Are you a bean counter? How about opening a tax prep service? 

Youve also got other assets. Your own tools, a car or truck, a computer - make a list of all of the cash and other assets on hand. This is the starting point for deciding on the right business for you. 

It can cost up to $2 million to buy a McDonalds franchise, so if you dont have $2 mil tucked under the mattress, look for less costly ways to become part of the world of commerce. 

2. Do something you enjoy because youll be doing it a lot. 
It doesnt make much sense to open a landscaping business if you hate mowing the lawn - even if your business does provide financial independence. So, what are you good at? The simple fact is we all enjoy doing things were good at so think about the things you enjoy doing in your spare time. In that mix, theres a business for you - one in which you work 70 hours a week and love it - because its yours! 

3. Dont borrow money. 
Okay, maybe you can borrow a few thousand from a friend or family member but dont start maxxing out your credit cards to get your business up and running. Its hard enough to launch a start-up without a heavy debt load the day you open shop. 

4. How entrenched is the competition? 
Youre a certified financial planner considering opening a small office in town. Okay, have you opened the phone book to see how much competition there is in your region? Why swim upstream? 

If there are already 10 financial planning firms within a 20 mile radius, chances are these companies have their client bases in place. They also have the resources to blow your little store front to bits with marketing and promotion. The key? Study local competition and start looking for business locations where youre not fighting for attention in a throng of like-minded business owners. 

5. Keep your cash as long as you can. 
One client designed a beautiful tri-fold, four-color brochure for his new investment firm. He had 5,000 of these tri-folds printed, bundled, boxed and shipped to his home office, which happened to be in his home. 

Heres the problem: this business owner only had two clients when he paid to have those brochures designed by a graphic artist and printed on lacquered, high-end paper. The whole package, including shipping, costs the new businessperson just a little over $2,000. Unfortunately, he had four boxes of brochures stacked in his home office, he was out $2K and those brochures werent going to grow the new business any faster - something essential to any new business. Growth. Fast. 

Cash is king. Dont spend it unless you have to. Lease when you can. Use on-line virtual assistants (VA) if the work load gets too heavy. And save what cash you have for immediate growth. 

6. Develop the plan. 
Just set yourself someplace quiet and start writing whatever pops into your head. What will you need? How will you get it? What wont you give up? Do the free association thing and one thought will lead to the next and the next. 

Refine your notes over a week or two until you see step one, step two, three and four. A business grows organically under the right conditions. This is the time to create the right conditions.

7. Budget. 
Its such an ugly word and if you think living on a family budget is tough, waitll you get a load of a business budget with expenses you havent even uncovered yet, though you will soon enough. 

I recommend to my clients that they keep at least 50% of their start up capital set aside for marketing, and if you can do 60% - even better. Why? 

You can have the best product or offer the highest quality services but if no one knows youre there, that business is going belly up in a matter of months. 

So, in addition to inventory (if youre selling products) and a high-speed hook-up, a reliable computer, remote-site records storage and all of the unknowns that youre about to encounter, keep at least half of your start up cash on hand to tell prospects that youre open for business. 

8. Dont let fear freeze you. 
Are you kidding me? Were all fearful. Fearful of market downturns (restaurant killers), new competitors (lower margins for you), a change in the neighborhood, a dishonest wholesaler - you could spend a day - a week - compiling a list of things that could go wrong. 

Prepare for emergencies (thats what the cash is for) but dont let fear freeze you in place. And dont let failure put out the flames of ownership that burn within a select few. Ive failed and Im still here. Youll fail, make mistakes and fall on your face some days. Its part of the process of growing a business to profitability. 

However, I dont let these missteps keep me down. I learn my best lessons from my worst mistakes. You will, too. 

Look, this is a once-over-lightly look at building a business but youve already proven your interest by reading this far. So, maybe its time to pick up pencil and paper and move to the planning stage.

 

Market Watch
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  • IPO News

ADAG#39;s exit from Reliance Nippon AMC to allay investor fears, may trigger re-rating While a rightful discount to HDFC AMC is justified, RNAM is trading at a significant discount, which we think should now narrow following the change in parentage.
Fri, 24 May 2019 16:33:16 +0530


Equity MF inflows muted, but SIP inflows hit an all-time high in April Market reforms introduced by SEBI such as reduction of total expense ratio and introduction of direct plans have attracted retail investor
Thu, 09 May 2019 16:21:57 +0530


Reliance Nippon Life: Soft FY19 earnings, but ADAG stake sale may move the needle NULL
Thu, 02 May 2019 15:25:34 +0530


Bumper debut: Neogen Chemicals ends with 23% premium at Rs 264 At closing price, Neogen#39;s market capitalisation stood at 614.98 crore
Wed, 08 May 2019 16:45:39 +0530


Strong listing: Neogen Chemicals debuts with 17% premium at Rs 251 Thanks to the heavy buying, the stock was locked at 5 percent upper circuit
Wed, 08 May 2019 10:06:54 +0530


Neogen Chemicals to list equity shares on May 8 The issue price is fixed at higher end of price band of Rs 212-215 per share.
Tue, 07 May 2019 20:56:37 +0530


Neogen Chemicals IPO subscribed 41 times on strong support from investors The reserved portion for qualified institutional buyers has seen subscription of 30.49 times and non-institutional investors 113.88 times while retail category oversubscribed 16.06 times so far.
Fri, 26 Apr 2019 21:30:05 +0530


Neogen Chemicals IPO fully subscribed; retail subscription at 3.15 times The reserved portion for qualified institutional buyers was subscribed 95 percent and for non-institutional investors was 1.12 times while retail individual investors#39; category has seen subscription of 3.15 times.
Thu, 25 Apr 2019 18:19:49 +0530


Subscribe to Neogen Chemicals: Mehta Equities Mehta Equities has come out with its report on Neogen Chemicals. The research firm has recommended to "Subscribe#39;#39; the IPO in its research report as on April 25, 2019
Thu, 25 Apr 2019 13:43:16 +0530


Neogen Chemicals IPO opens today; should you subscribe? Anand Rathi said higher multiple is justified given the company’s ability to grow profitably and command better return ratios. Hence it recommended subscribing the issue
Wed, 24 Apr 2019 09:52:33 +0530


Neogen Chemicals IPO to open on April 24; here#39;s all you need to know Neogen Chemicals (NCL) is manufacturers of bromine-based, and lithium-based, specialty chemicals
Tue, 23 Apr 2019 08:58:18 +0530


Avoid Neogen Chemicals: Choice Broking Choice Broking has come out with its report on Neogen Chemicals. The research firm has recommended to "Avoid#39;#39; the IPO in its research report as on April 22, 2019
Mon, 22 Apr 2019 14:00:00 +0530


Avoid Neogen Chemicals: Choice Broking Choice Broking has come out with its report on Neogen Chemicals. The research firm has recommended to "Avoid#39;#39; the IPO in its research report as on April 22, 2019
Mon, 22 Apr 2019 14:00:00 +0530


Bumper Listing: Polycab India debuts with 18% premium at Rs 638 The Rs 1,345-crore public issue saw a massive subscription of 51.96 times during April 5-9, 2019
Tue, 16 Apr 2019 10:00:50 +0530